Its goals and objectives

ITS in the Bay Area, as one of many tools available to mitigate transportation challenges, has a primary objective of directly supporting local and regional transportation policy goals. The transportation goals guide ITS integration in the region and help map out a potential program for deployment. Transportation 2035, the Bay's long range transportation plan, defines the region's goals. These goals, listed below, are also the foundation of the Bay Area ITS Architecture.

The deployment of ITS supports the 'Transportation 2035' goals by providing new and innovative solutions to regional transportation problems, especially in the areas of safety, security, and reliability. Each RTP goal includes a set of objectives that defines how the goal will be achieved.

'Transportation 2035' Goals	'Transportation 2035' Objectives
Safety	1. Reduce injuries and fatalities for all modes 2. Reduce long-term transportation repair costs through timely replacement of assets 3. Save consumers repair costs due to poor road conditions
Security	1. Timely and coordinated response to any regional  emergency, through advanced planning and preparation. 2. Support federal legislation to promote adequate security funding for airports and seaports. 3. Support federal legislation to ensure timely reimbursement of emergency funding used to repair damaged transportation infrastructure.
Reliability	1. Provide travel options that are responsive to individual preferences for time, cost, convenience and trip reliability 2. Increase the number of on-time trips 3. Improve connections between transit systems and between freeway segments 4. Improve information on travel conditions and options 5. Make cost-effective use of new technologies to support objectives
Equity	1. Identify barriers, such as gaps in service, affordability, safety, schedule coordination, language, and connectivity 2. Improve delivery of services by coordinating with a range of public and private service providers 3. Secure adequate resources to respond to needs identified in the Coordinated Public Transit-Human Services Plan.
Livable Community	1. Create incentives to encourage infill, mixed-use, and transit oriented development around transit corridors and hubs, downtowns, and major activity centers based upon regional density targets set for urban, suburban, and rural communities. 2. Create new and safer ways to get around and between communities by fostering walking and biking and connecting communities to transit 3. Partner with local communities in developing creative transportation approaches that enhance community vitality for neighborhoods and retail centers
Clean Air	1. Reduce regional emissions from motor vehicles by supporting public transit, carpooling, and bike/walk modes 2. Reduce regional emissions by enforcing speed limits on local streets and Bay Area freeways 3. Reduce long-term emissions from motor vehicles by facilitating focused land-use planning that strategically locates jobs, housing, health care, and essential services near each other 4. Reduce particulate matter from buses and other     heavy duty vehicles through investments in retrofit technology and cleaner engines
Climate Protection	1. Identify the amount of future Greenhouse Gases (GHGs) from Bay Area transportation sources 2. Identify emission reduction strategies and new funding sources for climate protection 3. Identify strategies to protect Bay Area transportation infrastructure and new funding sources for adaptation 4. Invest in transit improvements that have net positive impacts on GHGs
Efficient Freight Travel	1. Identify key freight improvements and potential funding sources, including private sector, state, and potential federal funding 2. Identify long-term capacity issues associated with cargo movement through airports and seaports 3. Collaborate with the private sector to best leverage both public and private financial resources to improve freight related infrastructure 4. Encourage progress in implementing ITS and operational solutions to improve goods movement 5. Preserve rail rights-of-ways for future passenger rail service and for separating freight and rail passenger service conflicts as part of the Regional Rail Plan.